Content Creation Secrets: Addressing Pain Points in B2B Tech Marketing
by Athar Ahmed
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What you'll discover
when watching Athar's story
- Leadership in marketing requires balancing creativity with data-driven decision making and aligning teams around key business goals.
- Product marketing requires deep product knowledge and tailoring messages to specific audience needs, not just general marketing skills.
- LinkedIn can be a highly effective platform for B2B marketing and lead generation, especially for tech and enterprise-focused companies.
- Content creation should focus on addressing customer pain points and solving problems, not just promoting products or services.
- Understanding your target audience and their needs is crucial for effective marketing strategy and content creation.
- Branding plays a critical role in establishing trust, credibility and differentiation, especially in competitive industries like AI.
- Marketing metrics and KPIs should align directly with overall business objectives to drive meaningful results.
Meet Athar Ahmed - CMO @ giles® AI
Athar Ahmed is the Chief Marketing Officer (CMO) at giles® AI, a UK-based startup revolutionizing how enterprises operate using AI technology. With 24 years of experience in marketing, Athar has a deep passion for creativity and understanding customer journeys.
Athar’s career began in advertising, where he learned to transform client briefs into compelling campaigns. He later transitioned to the client side, working with international MNCs to guide their communication strategies.
At giles® AI, Athar is excited to help enterprises streamline their data and decision-making processes. The company is currently in its go-to-market phase, running pilot programs with potential clients.
Athar leverages his extensive professional network and digital marketing expertise, particularly on LinkedIn, to generate demand for giles® AI’s innovative AI-powered solutions for businesses.
Check out Athar Ahmed's thoughts on marketing foundations
When it comes to a common misconception about product marketing, Athar shares:
"A common misconception is that you have a product, and then you go market it. The reality is that product marketing professionals need to be deeply familiar with what they’re selling."
He also shares how important content creation is in marketing:
"Content is definitely king now. But what really matters is whether you’re addressing your audience’s pain points and solving their problems through your content."
And what’s the key to an effective marketing strategy:
"The core of any marketing strategy is understanding your audience, identifying their personas, and knowing where they seek information regarding their pain points."
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