From Boring to Beautiful: How OneFlow Revolutionized Contract Management Marketing
by Monica Elgemark
- Login with LinkedIn to watch the full interview!
What you'll discover
when watching Monica's story
- Create a mix of specialists and generalists, as well as senior and junior staff, to build a well-rounded marketing department.
- When entering new markets, start with organic methods like SEO before expanding to paid channels and partnerships.
- Always connect marketing activities to broader business objectives and maintain a customer-centric focus.
- For startups, clearly define your ideal customer profile (ICP) before attempting to enter new markets.
- Experiment, innovate, and be willing to fail fast in order to find successful strategies.
- Leverage data-driven decision making and focus on personalization in marketing efforts.
- Develop a clear vision and goals for your marketing team to align efforts and motivate employees.
Meet Monica Elgemark - CMO @ OneFlow
Monica Elgemark is the Chief Marketing Officer (CMO) at OneFlow, a contract management system company. With 12 years of history, OneFlow has expanded to 7 offices and is active in over 30 countries digitally.
Monica was attracted to OneFlow’s cool, attractive brand with attitude. She saw potential in the company’s ambition to expand globally.
At OneFlow, Monica leads marketing efforts for their SaaS platform that streamlines contract processes before, during, and after signing. She oversees go-to-market strategies across multiple countries.
Monica brings extensive experience in brand building and commercialization. She emphasizes the importance of data-driven decision making, customer-centricity, and personalization in marketing.
Her leadership philosophy focuses on creating a clear vision, fostering trust, and encouraging experimentation within her team.
Check out Monica Elgemark's thoughts on strategic marketing
When it comes to her go-to-market strategy, Monica shares:
"We start by evaluating the product, channel, market fit, and business model to ensure they align. Understanding how these elements work together is key before diving into execution, ensuring a strategic and cohesive approach."
She also shares how she builds an effective marketing team:
"I believe in balancing specialists and generalists to create a cross-functional team. Specialists bring deep expertise, while generalists provide flexibility. This blend allows us to be innovative and collaborate effectively. We also know when to bring in external expertise to enhance our capabilities."
And some advice for future marketers:
"My advice is to connect your work to the company’s broader goals. Understand how your marketing efforts drive business success, whether it's through revenue growth, customer engagement, or building brand equity. This focus will help you grow as a marketer and make a greater impact."
Get exclusive business growth tips from our top thought leaders
Subscribe and get weekly tips on growing your successful business.