Fulfilling the Customer Journey and Experience with the Right Ecosystem

by Sherri Schwartz

OvationCXM

What you'll discover
when watching Sherri's story

Meet Sherri Schwartz

Meet Sherri Schwartz - Head of Marketing @ OvationCXM

Sherri Schwartz is the Head of Marketing at OvationCXM, the Customer Experience Management company helping businesses and their partner ecosystems deliver exceptional customer experiences with complete visibility and precise control.

Sherri has a diverse professional background. She started her career in sales for the military for four years before transitioning into marketing. Moreover, she has worked in various industries, including capital markets, fintech, telecommunications, and sports.

At Ovation CXM, Sherri focuses on brand awareness, educating the market about CXM, and leveraging organic content and LinkedIn to drive demand.

Under her leadership, the company has seen a 50% year-over-year increase in organic search traffic.

Sherri believes in the importance of brand authority in the competitive FinTech space and works to position OvationCXM as a go-to solution provider.

Check out Sherri Schwartz's thoughts on content marketing!

When it comes to marketers thinking about content and the buyers’ journey, Sherri shares:

"85%+ of a buyer's journey happens before they reach out to you to chat. (And mostly online.) It's also not linear-customers rarely follow a straight path. You must ensure you have content that meets every stage of a buyer's journey, so, as they go through self-guided discovery, they have everything they need before they reach out to you.."

She also shares about how to keep your brand fresh over time:

"It's important to never stray from your brand's true identity, but you must adapt to the evolving market. Regularly revisit and communicate with your buyers—you must stay updated on their pain points and the value they see in your product. Be receptive to trends and adapt accordingly—whether it's design trends, new channels, a redefined value proposition, or more."

Sherri explains what marketers can do to tap into the power of AI and become more effective:

"AI can be a great starting point/birth for an incredible idea for content and utilize it as a starting point to put your unique spin and personalization on top. Or, leverage it to summarize large amounts of data/information so you get the "cliff notes" faster."

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